How To Plan Your Traffic Generation Strategy

One of the biggest mistakes entrepreneurs make when trying to drive
traffic to their website is a failure to plan.

As a business owner your number one task and responsibility is to
plan your business. Experts recommend spending at least 25% of your
time planning. Everything from your finances to your traffic
generation strategy should be planned. Here’s what to consider
when planning your traffic generation strategy:

#1 What are your traffic goals?
#2 What tools are you going to use to achieve those goals?
#3 What is your budget?
#4 What goals do you have for each traffic generation tool and how are you
going to achieve them?
#5 How are your testing and tracking results?
#6 How do all your tools and traffic generation tactics work together?
#7 How often will you reassess, analyze, and plan your strategy?

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Your plan may not be linear. It could be a mindmap, a flowchart, or a
simple free form paragraph. There isn’t a right or wrong way to plan,
what is important is that you do it. Having a plan will make sure you
don’t miss a step, make mistakes, or skip over a potentially lucrative
and effective traffic generation strategy.

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